:root {
  --bg: #FAF7F2;
  --bg-dark: #1A1A1A;
  --accent: #E85D27;
  --accent-warm: #F4A261;
  --text: #1A1A1A;
  --text-muted: #6B6560;
  --text-light: #FAF7F2;
  --border: #E2DDD6;
  --font-head: 'Outfit', sans-serif;
  --font-body: 'DM Sans', sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* — NAV — */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
}
.nav-brand {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 20px;
  letter-spacing: -0.03em;
  color: var(--text);
}
.nav-tagline {
  font-size: 13px;
  color: var(--text-muted);
}

/* — HERO — */
.hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 85vh;
}
.hero-left {
  background: var(--bg-dark);
  padding: 60px 48px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.hero-kicker {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 24px;
}
.hero-headline {
  font-family: var(--font-head);
  font-size: clamp(42px, 5vw, 72px);
  font-weight: 800;
  line-height: 1.05;
  color: var(--text-light);
  letter-spacing: -0.04em;
  margin-bottom: 28px;
}
.year-mark {
  color: var(--accent);
}
.hero-sub {
  font-size: 16px;
  color: rgba(250, 247, 242, 0.65);
  max-width: 420px;
  line-height: 1.65;
}
.hero-right {
  padding: 60px 48px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 24px;
  background: var(--bg);
}

/* Sample cards */
.sample-grid {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.sample-card {
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--border);
}
.sample-card--bad { border-color: #E0DAD3; }
.sample-card--good { border-color: var(--accent); }
.sample-label {
  font-size: 11px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  padding: 8px 14px;
}
.sample-label--bad { background: #F0EBE4; color: #8A7E74; }
.sample-label--good { background: #FDF0EA; color: var(--accent); }
.sample-content { padding: 16px; }

/* Bad content mock */
.bad-photo {
  background: #E8E4DD;
  height: 90px;
  border-radius: 8px;
  margin-bottom: 10px;
  position: relative;
  overflow: hidden;
}
.bad-photo::before {
  content: '';
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(
    45deg,
    transparent,
    transparent 8px,
    rgba(180,175,168,0.3) 8px,
    rgba(180,175,168,0.3) 10px
  );
}
.bad-photo::after {
  content: '';
  position: absolute;
  bottom: -4px;
  left: 12px;
  width: 40px;
  height: 8px;
  background: #C8C0B5;
  border-radius: 2px;
}
.bad-line {
  height: 8px;
  background: #D5CFC7;
  border-radius: 4px;
  margin-bottom: 6px;
}
.bad-line.short { width: 55%; }
.bad-line.medium { width: 78%; }

/* Good content mock */
.good-photo {
  background: linear-gradient(135deg, #2D2D2D 0%, #1A1A1A 100%);
  height: 90px;
  border-radius: 8px;
  margin-bottom: 10px;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.good-photo::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 50%, rgba(232, 93, 39, 0.3) 100%);
}
.good-photo-inner {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--accent);
  opacity: 0.6;
}
.good-badge {
  position: absolute;
  top: 8px;
  right: 10px;
  font-size: 9px;
  font-weight: 700;
  color: white;
  background: var(--accent);
  padding: 2px 7px;
  border-radius: 4px;
}
.good-line {
  height: 9px;
  background: var(--text);
  border-radius: 4px;
  margin-bottom: 6px;
}
.good-line.short { width: 72%; }
.good-stats {
  display: flex;
  gap: 12px;
  margin-top: 8px;
}
.good-stats span {
  font-size: 10px;
  color: var(--text-muted);
  background: #F0EBE4;
  padding: 3px 8px;
  border-radius: 20px;
}

.hero-proof {
  font-size: 12px;
  color: var(--text-muted);
  text-align: center;
  margin-top: 4px;
}

/* — MANIFESTO — */
.manifesto {
  background: #F0EBE4;
  padding: 80px 48px;
}
.manifesto-inner { max-width: 900px; margin: 0 auto; }
.manifesto-tag {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
}
.manifesto-headline {
  font-family: var(--font-head);
  font-size: clamp(28px, 3.5vw, 48px);
  font-weight: 800;
  line-height: 1.15;
  letter-spacing: -0.03em;
  margin-bottom: 28px;
  color: var(--text);
}
.manifesto-body p {
  font-size: 17px;
  color: #4A4540;
  line-height: 1.75;
  margin-bottom: 18px;
  max-width: 680px;
}
.manifesto-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin-top: 48px;
  padding-top: 40px;
  border-top: 1px solid #D5CFC7;
}
.stat-number {
  font-family: var(--font-head);
  font-size: 36px;
  font-weight: 800;
  color: var(--accent);
  letter-spacing: -0.03em;
}
.stat-label {
  font-size: 12px;
  color: var(--text-muted);
  margin-top: 4px;
  line-height: 1.4;
}

/* — PROCESS — */
.process {
  padding: 80px 48px;
  background: var(--bg);
}
.process-header {
  max-width: 900px;
  margin: 0 auto 60px;
}
.section-tag {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 12px;
}
.section-headline {
  font-family: var(--font-head);
  font-size: clamp(26px, 3vw, 40px);
  font-weight: 800;
  line-height: 1.15;
  letter-spacing: -0.03em;
}
.process-steps {
  display: flex;
  align-items: flex-start;
  gap: 0;
  max-width: 900px;
  margin: 0 auto;
}
.step {
  flex: 1;
  padding: 0 24px;
}
.step:first-child { padding-left: 0; }
.step:last-child { padding-right: 0; }
.step-connector {
  width: 40px;
  height: 1px;
  background: var(--border);
  margin-top: 28px;
  flex-shrink: 0;
}
.step-number {
  font-family: var(--font-head);
  font-size: 48px;
  font-weight: 800;
  color: var(--accent);
  opacity: 0.25;
  line-height: 1;
  margin-bottom: 12px;
  letter-spacing: -0.04em;
}
.step-title {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 700;
  margin-bottom: 8px;
  letter-spacing: -0.02em;
}
.step-desc {
  font-size: 14px;
  color: var(--text-muted);
  line-height: 1.6;
}

/* — PRICING — */
.pricing {
  padding: 80px 48px;
  background: var(--bg-dark);
}
.pricing-header {
  max-width: 900px;
  margin: 0 auto 48px;
}
.pricing-header .section-tag { color: var(--accent-warm); }
.pricing-header .section-headline { color: var(--text-light); }
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  max-width: 900px;
  margin: 0 auto;
}
.plan {
  background: #242424;
  border: 1px solid #333;
  border-radius: 20px;
  padding: 32px 28px;
  position: relative;
}
.plan--featured {
  background: #1E1E1E;
  border-color: var(--accent);
}
.plan-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: white;
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 4px 14px;
  border-radius: 20px;
}
.plan-name {
  font-family: var(--font-head);
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: rgba(250,247,242,0.5);
  margin-bottom: 12px;
}
.plan-price {
  font-family: var(--font-head);
  font-size: 40px;
  font-weight: 800;
  color: var(--text-light);
  letter-spacing: -0.04em;
  margin-bottom: 24px;
}
.plan-period {
  font-size: 14px;
  font-weight: 400;
  color: rgba(250,247,242,0.4);
}
.plan-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
  margin-bottom: 28px;
}
.plan-features li {
  font-size: 13px;
  color: rgba(250,247,242,0.65);
  padding-left: 16px;
  position: relative;
}
.plan-features li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 7px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--accent);
}
.plan-cta {
  font-size: 12px;
  font-weight: 600;
  color: var(--text-muted);
  text-align: center;
  padding: 10px;
  border: 1px solid #333;
  border-radius: 8px;
  letter-spacing: 0.02em;
}
.plan--featured .plan-cta {
  border-color: var(--accent);
  color: var(--accent);
}
.pricing-note {
  max-width: 900px;
  margin: 28px auto 0;
  font-size: 12px;
  color: rgba(250,247,242,0.35);
  text-align: center;
}

/* — CLOSING — */
.closing {
  background: var(--accent);
  padding: 100px 48px;
}
.closing-inner { max-width: 800px; margin: 0 auto; text-align: center; }
.closing-headline {
  font-family: var(--font-head);
  font-size: clamp(30px, 4vw, 54px);
  font-weight: 800;
  color: white;
  line-height: 1.15;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
}
.closing-body {
  font-size: 18px;
  color: rgba(255,255,255,0.8);
  line-height: 1.7;
  max-width: 560px;
  margin: 0 auto;
}

/* — FOOTER — */
.footer {
  background: var(--bg);
  padding: 40px 48px;
  border-top: 1px solid var(--border);
  text-align: center;
}
.footer-brand {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 18px;
  letter-spacing: -0.03em;
  margin-bottom: 6px;
}
.footer-tagline { font-size: 13px; color: var(--text-muted); margin-bottom: 16px; }
.footer-copy { font-size: 12px; color: var(--text-muted); }

/* — RESPONSIVE — */
@media (max-width: 768px) {
  .nav { padding: 16px 24px; }
  .nav-tagline { display: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-left { padding: 48px 24px; }
  .hero-right { padding: 40px 24px; }
  .manifesto { padding: 60px 24px; }
  .manifesto-stats { grid-template-columns: 1fr; gap: 20px; }
  .process { padding: 60px 24px; }
  .process-steps { flex-direction: column; }
  .step-connector { width: 1px; height: 24px; margin: 8px 0; }
  .pricing { padding: 60px 24px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .closing { padding: 70px 24px; }
  .footer { padding: 32px 24px; }
}